Founder, Speaker & Advocate for Ethical Living. Inspiring conscious entrepreneurship through veganism, sustainability, and community.

I’m Frances Gonzalez — a vegan entrepreneur, wine expert, and founder of Vegan Wines, Little Logan’s Farm, and Thee Wild Lux.My mission is to prove that ethical business can thrive — through compassion, education, and sustainability.From ethical farming to vegan wine education, I help people and brands build legacies rooted in purpose.
The first vegan wine club and education platform dedicated to cruelty-free winemaking from the soil to bottle.


A certified Biocyclic Vegan farm and community hub teaching sustainable agriculture.
A certified Biocyclic Vegan farm and community hub teaching sustainable agriculture.

An upscale retreat space in the Hudson Valley, where luxury meets conscious living.